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建筑賞析|八角井八方市見天地-義烏天地商業公共街區

發布于：2024-10-28 14:00:03

首頁/技術分享/建筑賞析

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八角井八方市見天地 - 義烏天地商業公共街區第1張圖片

▲ 漂浮的藝術裝置與水景形成對景關系 ©南西空間影像
Floating art installation forms a relationship with the waterscape ©Nancy Studio

引言

義烏這座城市商業脈絡獨特而深遠，蘊藏著豐富的敘事與集體記憶，見證了從“雞毛換糖”市井交易模式到“世界義烏”的貿易巨變。

義烏天地位于城中中路61號下車門核心地塊，是國內標桿性的綜合型開放街區典范，展現出國際風尚與都市生活并蓄的城市風情風貌。街區的景觀設計為義烏天地營造出高辨識度的國際范氣質，以八方市井為脈，拉接古今，融匯中西，使訪客沉浸于“世界的義烏”。

01. 從“雞毛換糖”到“世界義烏”

義烏的商貿史十分悠久，從雞毛換糖到流動市集，再到后來的國際商貿城，其高度集成且專業細分的小商品市場緊密鏈接著全球供需。然而，隨著商業與生活方式的快速迭代，面對日益國際化的訪客群體和不斷攀升的消費需求，義烏缺少一個能夠承載高端商業活動、多元文化以及深度體驗的商業公共空間。

Introduction
The city of Yiwu has unique trading culture and a thriving economy of commerce. The city has witnessed great historical transformation in trade models, from its small beginnings of local street exchanges to becoming the world's largest wholesale capital of small commodities.
From obscurity to global prominence, the remarkable story of Yiwu’s emergence as a global trade hub is central to the pilot development of Yiwu Place, located at the core of the city. Marked by such dynamics and particular context, Yiwu Place consisting of an open network of street blocks aims to demonstrate bustling urban lifestyles with a highly recognizable international temperament and integrated experientiality of local memory, helping the city to renew its image and vitality through the blend of cultures.

01.From “chicken feathers for sugar”to“made in China”global trade!
Yiwu is considered to be a city of miracles. The older generation of merchants started from walking traders of“chicken feathers for sugar” and spontaneous market trading, and turning the resource-poor city into the world’s largest wholesale capital for small commodities. The spirit of local entrepreneurship has contributed to agglomeration of local wealth, and such fanciful tales have translated into increasingly affluent residents who also aspire to better quality of life and shopping experiences.

八角井八方市見天地 - 義烏天地商業公共街區第2張圖片

▲ 互動型景觀為廣場周圍的眾多商鋪賦能 ©南西空間影像
Interactive landscape adds to the popularity of the many shops around the square ©Nancy Studio

我們希望義烏天地是對于“國際都會形象+在地生活模式”的探索，景觀在尊重本土文脈的同時，也應體現東西文化的融合與啟迪。設計強調公共街區的開放屬性，在這個“處處風情”的城市活力“新市井”，訪客不僅能領略世界義烏的國際形象，也能感受走街串巷的市井氛圍，沉浸在多文化兼糅的在地精致煙火氣當中。

The design of Yiwu Place sensitively takes into consideration of the duality of local and global cultures, aiming to create a new city image through association of contemporary interpretation of the“marketplace”. The public realm displays multi-cultural inclusiveness integrated with urban street vibes, providing holistic visitor experiences that are unique and memorable.

八角井八方市見天地 - 義烏天地商業公共街區第3張圖片

▲ 麻石與薄水面景觀在古今之間形成對話 ©南西空間影像
Hemp stone and thin waterlandscape form a dialogue between ancient and modern times ©Nancy Studio

▲ 吸引人們拍照的地標性空間節點 ©南西空間影像
Landmark spatial nodes that attract people to take photos ©Nancy Studio

02. 從“八角井”演繹“八方市”

景觀所構想的“新市井”源于基地中軸線北端的八角井古跡。該井為義烏四大名井之首，開鑿于東晉時期，是官方記載上唯一現存的“富井”。在深入分析其文化脈絡后，我們發現八角井不僅是一處水源，更是能代表下車門歷史發展的印記縮影。設計將“井”元素抽象為“八方市井”的母題，形成具有形式感導向的網格狀肌理，成為義烏天地的隱性視覺符號及下車門的文化載體。

“八方市井、來客八方”的場景理念試圖將國際化風情融入義烏的在地生活，從而構建一個充滿活力與包容性的公共領域，促進不同文化背景人群的交流與互動，進而打造國內頂流的國際范風情商圈。

02.From“historic well”to“contemporary market”
The conception of contemporary“Marketplace” originates from the historic well, Bajiaojing, located at the north end of the site’s central axis of Xiachemen. The well is among the four most famous wells in Yiwu. Built in Eastern Jin Dynasty, the renowned Bajiaojing is also known as “The Well of Wealth”. It was once a place of water source, and a merchants hub for local trades. More importantly, it is a cultural symbol for the remarkable Yiwu story in microcosm, witnessing the change of a heartbreakingly impoverished city transformed into the land of fortunes.
By embracing the spirit of change, we envisioned Yiwu Place to be a landmark destination acting as an ambassador to the city filled with multi-cultural vibrancy. We looked into London’s Covent Garden in our prototype study, uncovering its DNA for success and strategizing our place-making approach. Similar to Covent Garden with lively ambience of urban neighborhood vibes, we wish to offer a “new marketplace” with perse experiences for shopping and dining, and ultimately making it the most popular lifestyle destination for visitors and locals alike.

八角井八方市見天地 - 義烏天地商業公共街區第5張圖片

▲ 漂浮的藝術裝置與水景形成對景關系 ©南西空間影像
Floating art installation forms a relationship with the waterscape ©Nancy Studio

03. 如何解題多元的“街區豐富度”？

義烏天地公共街區的建筑體量多元、風貌各異，我們的首要步驟是梳理義烏天地復雜的街區體系，從而生成可以指導公共空間差異化營造的策略。設計圍繞多元的“風情屬性”對各個街巷進行功能與氛圍的具體深化，除建筑形態、立面材質及業態的多樣化特征考量外，我們對各個廣場及街巷進行了細致的尺度分析與分級，從氛圍入手定義義烏天地的“風情體系”。

街區主要為橫、縱交織的動線布局模式，以T字形公共主軸線串聯起北區及南區兩大地塊；其中，北區為義烏天地核心，通過T字軸向外輻射并鏈接一系列性格鮮明的主題廣場與風情街巷。景觀的主要策略在于注入一街一景的識別度，以豐富多樣的風情感為義烏天地的公共空間立人設，定制出多元的場所面貌與氣質。

How Can We Design Neighborhood Richness With Bustling Streets？
Multiplicity of architectural styles and shop distributions create the differentiated characters in the pedestrian street blocks of Yiwu Place. Guided by our holistic analysis and public realm strategy, the design featured persification of plazas and streets, forming fascinating attractions and street scenes throughout the lively neighborhood.
The pedestrian street network is characterized by a dominant T-shaped axis. Interweaved by an avenue that runs from north to south and a high street that runs from east to west, the T-shaped axis links to a series of other themed streets and alleys. The rich varieties in spatial experiences help visitors navigate their personal experiences throughout the precinct, making sure there’s a place for everyone to enjoy.

八角井八方市見天地 - 義烏天地商業公共街區第6張圖片

▲ 濃郁的生活氣息 ©南西空間影像
Strong living atmosphere ©Nancy Studio

04.如何圍繞“風情范”解鎖街區腔調？

東廣場

東廣場位于T字軸的東北端，面向高人流量的城市主路口。作為街區的禮儀性入口，這里透過內凹型的空間格局及特色建筑的紅磚墻背景，構成了義烏天地開敞的迎客界面。入口的藝術裝置塑造出昭示感的地標門戶形象，彌散的廣場鋪裝也借巧妙的材質肌理變化，有效引導人群由外向內部流動。東廣場預留出彈性活動界面，為未來的商運活動運營提供場地條件，使入口區域的氣質與功能和諧統一。

What Are The Charms Of Yiwu Place？
East Square
East Square is located at the northeastern corner of the T-axis, facing the city’s main intersection with incoming foot traffic. It functions as a formal entry plaza into the pedestrianized shopping precinct. The red-brick landmark building at the background acts as a stage backdrop for flexible plaza events. Subtle variations in the pavage design visually guide visitors to further explore into the streets.

八角井八方市見天地 - 義烏天地商業公共街區第7張圖片

▲ 昭示性的地標門戶形象 ©楊明文
A striking landmark image ©Mingwen Yang

▲ 地面鋪裝變化引導人群進入街區內部 ©南西空間影像
Floor coverings guide the crowd into the Yiwu Place ©Nancy Studio

中央廣場

中央廣場位于北區中央市集的建筑前場，總面積約1300SQM，是義烏天地街區內最具元氣的活力核心。該廣場設有多模式水效旱噴，霧森、矩陣涌泉、波光跳泉等交替出現，強化著其作為社交與活動樞紐的互動感及凝聚力。旱噴采用特殊水景噴頭和燈光集成選型，有效規避金屬面過多而產生的滑倒等安全隱患。

Central Plaza
Central Plaza is at the heart of Yiwu Place. It is situated at the core of T-axis, directly at the front of the Marketplace landmark building. At about 1300sqm in size, it is the biggest gathering plaza for festive activities and commercial events. As a public hub, the design of dry fountain plaza incorporates striking display of choreographed water effects and interaction modes, with dramatic experiential sensation to elevate the enchanted spirit of the Marketplace.

八角井八方市見天地 - 義烏天地商業公共街區第9張圖片

▲ 地標性水景吸引著巨大人流量 ©南西空間影像
Landmark waterscape attracts huge crowds ©Nancy Studio

中央廣場的大地毯網格鋪裝呼應著市集內部的鋪裝紋樣，室內外一體化拉接，整體風格得到統一與延續。廣場周圍環繞著多家主力店與餐飲外擺，東西兩側的大型香樟樹及石材坐凳為人們提供轉換節奏的休憩節點；以及漂浮的羽毛懸掛裝置，象征義烏“雞毛換糖”的文脈記憶，它們共同構成了天地街區內最具標志的事（市）件場所。

Grid-patterned plaza paving forms a city carpet that also extends into the interior of the Marketplace, diminishing boundaries between outdoor and indoor experiences. Large camphor trees at the Market Plaza provide casual resting space for spectators. The overhanging art display of “feather” creates sense of shelter, and has since become an iconic photospot in the public realm of Yiwu Place.

八角井八方市見天地 - 義烏天地商業公共街區第10張圖片

▲ 地毯網格鋪裝與建筑內部紋樣相呼應 ©南西空間影像
Carpet grid pavement echoes the interior pattern of the building ©Nancy Studio

▲ 夜幕下的中央市集建筑前場 ©南西空間影像
Forecourt of the Central Market at night ©Nancy Studio

下車門北大街

下車門大街作為T字軸線串聯南北的關鍵豎軸主街，承擔了從城市氛圍到鄰里氛圍的過渡功能。北大街銜接中央廣場，靠近市集建筑的一側設有輕餐及外擺，生活氣息漸濃。街道的設計借烏桕營造舒適的林蔭漫步環境，利用樹陣與燈柱的序列形成錯落而豐富的景觀層次，并置入休憩節點與景觀小品。藝術家運用糖紙創作的懸掛式彩色亮片藝術裝置，進一步為北大街增添了藝術范的先鋒文化氣質。

Xiachemen Avenue（North）
The north section of Xiachemen Avenue is a tree-lined avenue that navigates pedestrians to explore further into other streets and alleys along the T-axis. Situated at the west wing of the Marketplace, the street vibe is defined by a gradual transition from urban to neighborhood character, with increased number of cafes and outdoor dining scenes. The charm of the market translates into a colorful festive street with spotlighted attractions and overhanging showpieces of candy-paper arts.

八角井八方市見天地 - 義烏天地商業公共街區第12張圖片

▲ 烏桕樹與花缽營造出舒適的漫步道 ©南西空間影像
Chinese tallow trees and flowerpot create comfortable walking path ©Nancy Studio

▲ 藝術裝置為街巷增添文化氣質 ©南西空間影像
Art installations add culture atmosphere to the street ©Nancy Studio

▲ 地標性景觀節點 ©南西空間影像
Landmark landscape node ©Nancy Studio

下車門南大街

由北向南過渡，下車門南大街的兩側逐步轉換為富有煙火氣的餐飲業態，街道的寬度僅約12米，兩側的建筑尺度感也較為親人。景觀以彈性中軸、兩側通行的界面規劃邏輯進行空間的營造，并透過特色中軸地毯鋪裝，結合軟裝與種植，打造極具親和力的餐飲風情街區。別致的小規格網格狀地毯鋪裝形成富有色彩與肌理變化的中島空間，與中央廣場的大網格鋪裝遙相呼應。我們挑選安坪十大功勞、細葉芒、火星花以及金光菊金色風暴、金光菊秋日暖陽等地被，搭配散尾葵、鶴望蘭、象耳芋、春羽以及龜背竹等花缽植物形成放松而慵懶的精致煙火氣氛圍。

Xiachemen Avenue（South）
At the south section of Xiachemen Avenue, this is where you can find the most signature restaurants and cafes. The street is only 12m wide, and the street atmosphere becomes much more exquisite and relaxed. The central axis of the street is characterized by patterned feature pavage, and the carpet is additionally decorated with a combination of soft furnishings and garden plantings. As visitors enter the street, they can feel as if they’ve stepped into a foodie’s garden paradise, surrounded by indulgence of world delicacies.

八角井八方市見天地 - 義烏天地商業公共街區第15張圖片

▲ 小規格網格狀鋪裝形成富有色彩與肌理變化的中島空間 ©楊明文
Small size grid paving forms the middle island space with rich color and texture changes ©Mingwen Yang

▲ 城市生活的可能性 ©南西空間影像
The possibility of city life ©Nancy Studio

▲ 放松而慵懶的精致煙火氣氛圍 ©南西空間影像
Relax and exquisite around the dining atmosphere ©Nancy Studio

八角井廣場

下車門的八角井古跡，又稱“富井”。該廣場作為地域文化的延續載體，設計以對話古今為理念，在T字軸的北端打造由八角井古跡為視覺焦點的歷史型廣場。通過古樸的麻石與彰顯歷史感的薄水面營造出呼應天圓地方的向心型紀念空間，在歷史與都市生活之間形成空間對話，實現視覺美感與文化體驗的雙重提升。

Bajiaojing Well Square
The historic well of Bajiaojing is located at the Bajiaojing Well Square. At the north end of the T-axis, it is designed to be a plaza with intrinsic memorial qualities, forming experiential dialogues between the past, the present and the future. A thin layer of water forms the reflective mirror surrounding the well at the center, and the beauty of rustic granite rocks become commemorative sculptures adding to the splendor of past time memories.

八角井八方市見天地 - 義烏天地商業公共街區第18張圖片

▲ 向心型的紀念空間 ©楊明文
Centripetal memorial space ©Mingwen Yang

富井街

富井街作為義烏天地北區T字軸的橫向主軸，業態多為精品零售，街區尺度較大，串聯起中央廣場及東西兩端的街區入口。景觀遵循簡約而優雅的形象原則，為富井街營造出都會高街形象，提升訪客的體驗與商業價值。富井街西側的街角廣場由雙層的商業建筑連廊所圍合，我們運用紫薇、銀葉金合歡、水果蘭、柳葉星河、藍雪花等地被，搭配油橄欖、菲油果、藍冰柏、銀葉菊、藍霧草等花缽植物，形成層次分明的銀藍花園節點，以輕盈雅致的空間意境為街區增添些許浪漫氣質。

Fujing Street
Fujing Street is the main shopping street that runs east-west on the T-axis, connected with Eastgate Plaza, Market Plaza, Xiachemen Street and Well Plaza at all directions. The street has a variety of high street brands, and is designed to offer world-class shopping experience with qualities of fine elegance. Courtyard pocket plazas are planted with vegetation in silverish and blueish color tones, creating street pockets with romanticized temperament.

八角井八方市見天地 - 義烏天地商業公共街區第19張圖片

▲ 開放的街區生態 ©南西空間影像
Open block ecology ©Nancy Studio

▲ 綠色植物與紅磚建筑在視覺上形成色彩的互補 ©南西空間影像
Greenery and the red brick building visually complement each other in color ©Nancy Studio

▲ 不同種類的花缽為街巷增添風情感 ©南西空間影像
Different kinds of flowerpot add romance to the street ©Nancy Studio

琳瑯巷

我們將北區東側的琳瑯巷定義為一條藝文范的奇遇巷弄，三層樓高的紅磚建筑烘托出該街道獨特的藝文氣息。琳瑯巷與市集建筑相交的轉角以六株大型香樟樹作為彈性街角廣場的軟邊界，以充滿綠意的包裹感營造出松弛的休憩節點。由香樟樹所圍合的節點廣場進行了場景留白，中心區的鋪裝富有小規格鋪裝的肌理變化，在延續巷弄視覺豐富性的同時，也為未來商運活動預留出良好的場所基底。

Linglang Walk
Linglang Walk at the east wing is highlighted by a multi-storey red brick building on one side, and leads to the Marketplace through a series of garden street pockets. Six camphor trees create canopied boundaries to enclose the corner plaza for open-air activities, forming a hidden oasis in-between pedestrian street blocks of Yiwu Place. Plaza paving is variegated in textures to bring extra richness to the experientiality of the streetscape.

八角井八方市見天地 - 義烏天地商業公共街區第22張圖片

▲ 綠意包裹的休閑街道 ©南西空間影像
City streets covered with green ©Nancy Studio

敲糖巷

義烏天地北區西側的敲糖巷氛圍質樸而親切，這里的建筑風格多樣，街道尺度也較小，我們利用豐富的綠葉型植物及花缽組合增強巷弄的自然親和力。小規格的石材鋪裝呈現出較為市井的氛圍質感，體現了我們對敲糖幫文脈的尊重與傳承。

Qiaotang Walk
Qiaotang Walk is located at the west wing of Yiwu Place. Rich variation in architectural frontages and the intimate sense of street scale create unique atmospheres for the alley passages. Small-sized cobblestone pavage and leafy plants in different planter combinations reflect the fine grain and idiosyncratic character of the area.

八角井八方市見天地 - 義烏天地商業公共街區第23張圖片

▲ 借小規格的鋪裝肌理界定出空間軟邊界 ©南西空間影像
Soft boundary of the space is defined by the small size pavement texture ©Nancy Studio

05. 如何定制“軟裝氛圍”凸顯風情個性？

街道軟裝是義烏天地風情感與豐富度得以實現的重要構成要素之一。過程中，我們將標識、店招、燈具、花缽、花箱、花車、外擺、美陳等元素根據街區個性進行了系統原則梳理，從而指導精細化的樣式、材質選型到工藝打樣，與多個專業團隊商討并實現了義烏天地最終的街區氛圍效果。花缽、懸掛花箱、木制花車等元素的造型設計涉及8大區域、38種選型、總數量約746個，共創出義烏天地公共街區獨有的極致風情。

How can we characterize street persona through urban furnishings?
Soft furnishings in the streetscape are one of the most important design components of Yiwu Place. During the design process, the team worked with professional consultants to define the style and material for each and every furnishing based on our differentiation of character zones. Particular elements in the public realm such as signage displays, planters and furniture are planned with recognizable persity in mind, making Yiwu Place a destination full of neighborhood fun and surprises.

八角井八方市見天地 - 義烏天地商業公共街區第24張圖片

▲ 精細化的軟裝設計 ©南西空間影像
Detailed decoration design ©Nancy Studio

▲ 曲徑通幽 ©南西空間影像
The winding path leads to a secluded atmosphere ©Nancy Studio

跨時代的EXCHANGE

義烏天地以下車門的八角井古跡為始，起于文化，終于細節。景觀透過國際風情感的街區設計，為場所打造出強烈的文化認同印記與煙火氣。義烏天地是一座跨時代的城市生活標桿，象征了世界義烏的迭代與更新。國際風貌與市井文化的韻味在這里形成跨時空對話，最終以東西方的“融合與共生”實現從空間到精神層面的城市生活復興。

An “exchange” across time and space
The vibrant public realm of Yiwu Place welcomes visitors from all over the world. The benchmark commercial precinct, nestled in the heart of Yiwu, is a contemporary lifestyle destination with embodiment of local and international integratedness. By embracing the spirit of change, a city of trade has transformed into a lifestyle hub for fascinating social and cultural exchanges, and opening up a new chapter in Yiwu’s evolution towards the greater pursuit of quality life.

八角井八方市見天地 - 義烏天地商業公共街區第26張圖片

▲ 夜幕下的商鋪外擺空間 ©南西空間影像
Outdoor space of shops at night ©Nancy Studio

▲ 轉換節奏的休憩節點與景觀小品 ©南西空間影像
Leisure nodes and landscape pieces that can change the rhythm ©Nancy Studio

項目信息
項目名稱：義烏天地商業公共街區
功能：混合型街區，商業，公共空間
項目周期：2021.03 - 2024.07
項目地點：浙江，義烏
景觀面積：59000 SQM
景觀設計：FLO景觀設計事務所
景觀設計團隊：付凱、莊學硯、陳熙涵、孫建浩、宋勁海、宋美華、鄭清鑫、葛雨鑫、馬宇馳、楊立慧、馬秋野、劉琨、熊陸輝、劉峻僑、王冰毅、王思博
建筑設計：KPF建筑事務所，goa大象設計
施工圖設計單位：上海景觀實業發展有限公司
軟裝設計顧問：香港鄭中設計事務所，8小時設計工作室
燈光設計顧問：漢都設計顧問（深圳）有限公司
水景設計顧問：上海億澤機電設計事務所，七月合作社
標識設計顧問：上海邑象工業設計有限公司
精裝設計顧問：北京優高雅裝飾工程有限公司
幕墻顧問：弗思特建筑科技有限公司
品牌顧問：JWDK哲賀唯品牌策劃（上海）有限公司
施工單位：上海景翊園林科技有限公司，廣州華苑園林股份有限公司
委托機構：華潤置地
狀態：建成
攝影師：南西空間影像，楊明文

Project Name：Yiwu Place Public Shopping Precinct
Function：Shopping Precinct, commercial, public space
Period：2021.03 - 2024.07
Location：Yiwu, China
Landscape Area：59000 SQM
Landscape Design：FLO Landscape Design (Shanghai) Co. Limited
Team：Kai Fu, Xueyan Zhuang, Xihan Chen, Jianhao Sun, Jinhai Song, Meihua Song, Qingxin Zheng, Yuxin Ge, Yuchi Ma, Lihui Yang, Qiuye Ma, Kun Liu, Luhui Xiong, Junqiao Liu, Bingyi Wang, Sibo Wang
Architecture Design：Kohn Pedersen Fox Associates PC, GOA (Group of Architects)
Construction Drawing Design：Shanghai Landscape Industrial Development Co., LTD
Decoration Consultant：CCD, 8 Hours Design Studio
Lighting Consultant：Handu Design Consulting (Shenzhen) Co., LTD
Waterscape Consultant：Shanghai Yize Electromechanical Design Atelier, July Cooperative Company
Sign Consultant：Shanghai Yixiang Industrial Design Co., LTD
Interior Consultant：Beijing Yougaoya Decoration Engineering Co., LTD
Facade Consultant：Forster Construction Technology Co., LTD
Brand Consultant：JWDK
Construction：Shanghai Jingyi Garden Technology Co., LTD,Guangzhou Huayuan Garden Co., LTD
Client：China Resources Land Limited
Status：Completed
Photographs：Nancy Studio, Mingwen Yang

來源：本文由FLO景觀設計事務所提供稿件，所有著作權歸屬FLO景觀設計事務所所有。

本文版權歸腿腿教學網及原創作者所有，未經授權，謝絕轉載。